Empowering Freight Forwarders: Decarbonising Supply Chains and Leading the Energy Transition

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In today's world, the need for sustainable practices in the freight transport sector has never been more critical. The heavy emissions associated with transporting goods demand immediate action, and freight forwarders play a pivotal role in driving meaningful change. At GoodShipping, we offer a comprehensive proposition that enables freight forwarders to decarbonise their customers' supply chains while also benefiting from selling carbon credits. Through collaboration with industry stakeholders and a commitment to developing insetting as a viable and attainable solution, we are transforming the shipping industry and responding to the growing demand for sustainable transport.

Understanding Our Proposition

GoodShipping's proposition revolves around the concept of insetting, a unique approach that allows freight forwarders to reduce the carbon emissions of their customers' supply chains. By partnering with us, forwarders can offer their clients an opportunity to embrace sustainable shipping practices and reduce their environmental impact. We provide carbon credits that represent the reduction of emissions within the same industry, hence the term insetting, enabling forwarders to demonstrate their commitment to sustainability and contribute to the energy transition.

Coalition of Stakeholders

GoodShipping recognizes the importance of collaborative efforts to bring about industry-wide change. To this end, we have formed a coalition of key stakeholders, including industry leaders like DHL, Geodis, and Forto. Together, we are working towards developing the concept of insetting, including regulatory frameworks and industry standards. By joining forces with like-minded organizations, we are creating a united front to drive policy changes, innovation, and sustainable practices in the freight transport sector.

Market Demand for Sustainable Transport

The demand for sustainable transport solutions is experiencing exponential growth. Customers are increasingly seeking environmentally responsible supply chain partners, and this trend is reflected in market statistics. Recent studies indicate that over 70% of consumers prefer to purchase goods from companies that actively reduce their carbon footprint. By aligning themselves with GoodShipping's proposition, freight forwarders can tap into this expanding market and differentiate themselves as leaders in sustainable transport.

Harnessing Transformational Power

Freight forwarders hold immense transformational power within the energy transition due to the significant volumes they represent. By embracing sustainable shipping practices and offering carbon insetting solutions, forwarders can play a pivotal role in reducing emissions throughout the supply chain. This transformative power not only benefits the environment but also positions forwarders as sustainability advocates and preferred partners for businesses committed to responsible and eco-friendly operations.

Cooperation and Support for Freight Forwarders

At GoodShipping, we understand that fostering strong partnerships with freight forwarders goes beyond just providing a carbon insetting program. We believe in supporting our partners every step of the way, ensuring they have the necessary tools and knowledge to drive real change within their organizations. Our collaboration extends beyond carbon offsetting, encompassing marketing support, sales training, and informative webinars.

GoodShipping - stock container terminal and vessel
Goals for the Future

While we are already making significant strides towards a greener shipping industry, our vision extends far beyond the present. As GoodShipping looks to the future, we have ambitious goals in mind to further expand our impact and reach. Here are some of our key objectives:


  1. Modal Expansion: We are committed to expanding our carbon insetting program beyond maritime transport. We are currently piloting biofuel blends for road and rail transport, aiming to offer sustainable solutions across different modalities. By doing so, we seek to create a holistic approach to carbon reduction in the entire logistics chain.

  2. Global Outreach: Our mission is to make sustainable shipping accessible worldwide. We aim to forge partnerships with freight forwarders on a global scale, extending our reach and impact to new regions. By collaborating with forwarders from diverse markets, we can work together to address the unique sustainability challenges faced by each region and drive positive change on a global level.

  3. Technological Innovation: We actively invest in research and development to explore emerging technologies and alternative energy sources for the freight transport sector. By staying at the forefront of innovation, we strive to continuously improve our carbon insetting solutions and provide freight forwarders with cutting-edge tools to reduce their environmental impact.

GoodShipping's proposition empowers freight forwarders to decarbonise their customers' supply chains while seizing business opportunities in the growing market for sustainable transport. By partnering with us, forwarders can offer insetting solutions, sell carbon credits, and actively contribute to shaping the future of the shipping industry. Our coalition of stakeholders, which includes industry giants like DHL, Geodis, and Forto, underlines the collective commitment to driving regulatory change and promoting sustainable practices. As the demand for sustainable transport continues to rise, freight forwarders have the transformative power to lead the energy transition and pave the way for a greener and more sustainable future.


Do you have any questions about our proposition or are you ready to start reducing emissions across your supply chain? Reach out to Sophia, she is happy to help!